Team Pride
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What you can do
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Promoting equality for LGBTQ+ fans and players in sport



Coca-cola logo   

TikTok logo   Unilever logo   Volatrol logo

Stonewall’s Stonewall’s sector-leading Rainbow Laces campaign is supported by TeamPride, a consortium of world-leading brands committed to making sport everyone’s game. Now in its seventh year, TeamPride join together to ensure that Rainbow Laces can continue to drive positive change in the sporting world. Partners include adidas, Barclays, Coca-Cola, Premier League, Sky Sports, Voltarol, TikTok and Unilever. They make Rainbow Laces possible by:

  • Investing expertise and strategic guidance
  • Helping to amplify the campaign message
  • Engaging leading sports institutions and bodies
  • Creating a team of Rainbow Laces supporters through their staff and customer networks

“We believe sport belongs to all, and all belong in sport – and are highly committed to the LGBTQIA+ community. Being an active part of TeamPride is incredibly important to us. This close collaboration helps us both share ideas and insights that inform how adidas shows up in support and celebration of our LGBTQIA+ community around the world - whether that’s at specific moments such as Pride, a sustained dialogue with employees or showing allyship to athlete partners.”

Vicky Free, Head of Global Marketing, adidas

Find out more

If you are interested in joining TeamPride, please contact Kimberley Mitchell at or 020 7593 2826.

Donate today to help us continue our work to make sport everyone’s game.

Visit our Rainbow Laces hub.