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Team Pride and Stonewall's Rainbow Laces Campaign


Promoting equality for LGBT fans and players in sport








TeamPride is a consortium of world-leading brands committed to making sport everyone’s game by uniquely joining together to sponsor Stonewall’s Rainbow Laces campaign. The lineup includes: adidas, Aon, Aviva, Barclays, Coca-Cola, Premier League and Sky Sports. They make Rainbow Laces possible by:

  • Investing expertise and strategic guidance
  • Utilising their assets to help amplify the campaign message
  • Engaging leading sports institutions and bodies
  • Creating a team of Rainbow Laces supporters through their staff and customer networks

Aon is very proud to be a part of TeamPride and I firmly believe this consortium holds an enormous ability to influence the sports industry. There is still much more we need to do before all LGBT+ people can live freely as their authentic selves. Sport unites us all and TeamPride and Stonewall are committed to making sport everyone’s game by raising awareness of LGBT+ equality this November.

Jim Herbert, LGBT executive sponsor, Aon


As part of this commitment to grassroots sport, TeamPride supports one of the world’s most successful LGBT football clubs, Stonewall FC, who play in the FA Middlesex County League, the London Unity League and the GFSN Cup.

  • Stonewall FC

  • Photography by Henry Knock

  • Photography by Henry Knock

  • Photography by Henry Knock

Find out more

If you are interested in joining TeamPride, please contact Kimberley Mitchell at or 020 7593 2826.