Stonewall Scotland is sending a hard-hitting message to commuters on their way to work and pupils going to school across Scotland - “Some people are gay. Get over it!”
As young people settle into their second week back at school and commuters return to work after their summer holidays, they will be greeted by the zero-tolerance message at sites all over Scotland. The message will be displayed on advertising screens at Edinburgh Waverley and Glasgow Central Stations and will also be on billboards across Scotland.
The advertising space, kindly supported by Titan Outdoor Advertising Ltd and CBS Outdoor Advertising, continues Stonewall’s high profile Education For All campaign to tackle homophobic bullying in Britain’s schools.
The slogan, devised by 150 school pupils, originally featured on posters, stickers and postcards distributed to every secondary school in Scotland. It has been so well-received by pupils and teachers that the message has gone well beyond the school gates.
Scots Rhona Cameron and Prime Minister Gordon Brown have endorsed Stonewall’s anti-bullying campaign, alongside Stonewall co-founder Sir Ian McKellen, Alan Carr, Sarah Waters Dannii Minogue, and Boris Johnson.
Stonewall Scotland Director Carl Watt says: “Most young people will be settling back into school by now and enjoying seeing their friends again. But for those facing homophobic bullying, it’s just the start of another long year of humiliation and crushed self-esteem. This campaign encourages the idea that it’s everyone’s responsibility to tackle homophobic bullying – both within the school gates and in the wider world.”
The campaign will run for two weeks, from Monday 24 August 2009.
Some People Are Gay. Get Over It! poster at Waverley Station
For media enquiries in the first instance please contact Stonewall Scotland on 0131 474 8019 or email firstname.lastname@example.org. If you have an out of office media enquiry please call 07870 650 662.