2 June 2014

SNOG Frozen Yoghurt teams up with Stonewall to mark charity’s 25th anniversary

Today Stonewall and SNOG Frozen Yoghurt have launched a joint campaign to celebrate 25 years of the lesbian, gay and bisexual equality charity and look forward to the next 25 years. The #FirstSNOG campaign, an online interactive photo exhibition, has been launched to celebrate Stonewall’s 25 years of campaigning so that lesbian, gay and bisexual people are free to love and be loved.

The exhibition, which already features famous supporters of Stonewall including Harry Styles, Rita Ora, Sam Smith, Nick Grimshaw, Calvin Klein, Florence Welsh, Boy George, Katy B – can be viewed here: http://instagram.com/snogfrozenyogurt.

An exclusive SNOG app, designed by Carri Munden of Cassette Playa, will be available to download from tomorrow for the general public to voice their support as well as upload their own #FirstSNOG picture. The app will be available to download from the SNOG website: www.ifancyasnog.com/firstsnog

Speaking on the collaboration and the brands support of Stonewall, SNOG founders Rob Baines and Pablo Uribe commented: ‘This year has been an exciting year for SNOG, we launched our first range that you can enjoy at home and we wanted to mark this by supporting a cause personal to our hearts – people’s freedom to SNOG who they want. You never forget your first SNOG and it should not matter who that is with.  We admire and respect the work of Stonewall and are proud to be part of the 25th year celebration. We commissioned Cassette Playa as we loved the freedom and vibrancy of Carri Munden's graphic sensibility and we are thrilled so many of the SNOG fans have got involved in the campaign.’

Ruth Hunt, Acting Chief Executive of Stonewall, said: ‘In our 25th year we know that there’s still so much work to do. Around the world in countries like Russia, Nigeria and Uganda, LGBT people are being oppressed and persecuted simply because of who they are. We’re excited to collaborate with SNOG to help us continue to campaign for LGBT equality across the world.’

As well as raising awareness, SNOG is helping Stonewall to raise funds via their London based shops where a special Stonewall serving, featuring a selection of rainbow coloured fruits, will be available for the duration of the Stonewall 25 celebration. A donation of £3 can be made to Stonewall by texting ‘SNOG’ to 70300, with proceeds going towards the charity’s continued international work.

Stonewall has also launched a special website to celebrate everything that has been achieved over the last 25 years: www.stonewall25.org.uk 


Enquiries: Richard Lane, Media Manager, on 020 7593 3469 or 07525 359960

About Stonewall
Originally formed in 1989 as a response to Section 28, a law that banned talking about being gay in schools, Stonewall has become the largest lesbian, gay and bisexual equality charity in Europe. They have expanded their campaigns to tackling bullying, building gay-friendly workplaces and campaigning for equality internationally. www.stonewall.org.uk 

About SNOG
Snog Frozen Yogurt was founded in 2008 by Rob Baines and Pablo Uribe. Snog offers premium frozen yogurt in beautifully designed shops in London’s prime locations. The proprietary formula is made with organic yogurt, organic milk and sweetened with organic agave nectar – a natural sweetener with a low glycemic index.
Snog was the perfect name for a young, cheeky, urban British company. Having a memorable name gave the brand an incredibly important asset and set the tone for the entire creative direction. Bright colours and a pop approach complete the experience. The in-shop experience is kept engaging and fresh by promoting young designers and artists. Snog shops are found through-out London and franchised in South America, the Middle East and Asia.

About Cassette Playa
Founded by Carri Munden in 2006, Cassette Playa is a luxury men’s and womenswear brand with a reputation for cult graphics and digital print.  Cassette Playa has shown at London Fashion Week for the past 8 years, using catwalk, film, animation, sound, augmented reality and interactive digital installations to push the boundaries of fashion presentation.

Cassette Playa has a tribal following that includes: Nicki Minaj, 2NE1, Rita Ora, Yoon (Ambush), Brooke Candy, Lil' Wayne, Danny Brown, M.I.A, Wiley, Mykki Blanco and Zebra Katz, and enjoys regular collaborations with brands that include: Nike, Nintendo, Sega, Stussy, Mattel, Jim Henson, Mattel, Medicom, and Swatch.
Carri Munden is a fashion designer and art director, who has previously been nominated for Best Menswear Designer at British Fashion Awards, and voted Best Fashion Designer by Rolling Stone Magazine.  She is a regular show review panellist on SHOWstudio. cassetteplaya.com

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