Workplace Guides: Marketing



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Introduction

This good practice guide is the seventh in a series of workplace guides from Stonewall, Britain's leading lesbian, gay and bisexual equality organisation.

This guide provides practical advice for businesses who want to know how to effectively market their products and services to lesbian, gay and bisexual (LGB) people.

It explores a range of marketing initiatives and highlights the benefits for businesses which decide to implement strategies with gay consumers in mind. The guide also examines the preparation a business needs to take before devising and executing a successful marketing strategy.

The guide is based on research into leading companies in Britain and abroad that are already marketing to and engaging with gay consumers in a variety of ways.


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