Marketing to gay consumers   

2012 saw Ben & Jerry’s launch a new Facebook app and an ‘Apple-y Ever After’ flavour ice cream to support equal marriage. In the same year Barclays also launched a personalised debit card TV ad that premiered on ITV 1 during X Factor. Learn how businesses are reflecting gay families and people in their brand vision and as a result are reaping the rewards in securing the loyalty of Britain’s 3.7m lesbian, gay and bisexual consumers.

Learning Outcomes:

• Understand the importance of getting your house in order first
• How to develop a coherent public opinion on gay issues
• Guidance on defending your company’s stance from hostile critics
  
  
  Speakers at this session:
  
  The Cooperative Funeralcare
  Ben and Jerry’s
  ITV